Bright Star Road [Entertainment]

Chapter 346 Guidance.genius.New episodes.

Although Li Wei has resigned from all positions in the Kirin Group for more than a year, and only retains the position of executive director of the group company, no one dares to underestimate Li Wei's influence in related companies of the Kirin Group.Not to mention that Li Wei is the largest shareholder of the major companies in the Kirin family (even some companies are completely Li Wei’s holding companies or wholly-owned companies), but Li Wei is the founder of most companies in the Kirin family. Enough to make him a detached position within the Kirin Department.It can be said that although Li Wei is seldom seen in the Qilin family, they are all talking about Li Wei's legend.

Li Wei drove directly to Kylin Internet Entertainment Company today, which is a subsidiary of Kylin Interactive Entertainment.Unlike Kylin Entertainment Group's office in the urban area, Kylin Interactive's office area is in the software park in the southern suburbs of the urban area.The reason why I chose to work in Donghai Software Park is also related to the geographical location and preferential conditions of Donghai Software Park.Although Donghai Software Park is located in the southern suburbs of the urban area, there are direct buses and subways from Donghai Transportation Hub, and it can be reached within one hour.In addition to the subway line directly to the transportation hub, the Software Park also has a subway line directly to the urban area, so the traffic conditions are still very convenient.

Kylin Interactive occupies one-fifth of the park's territory, so the park simply helped Kylin Interactive build a garden within a garden, and at the same time allocated two-thirds of the supporting dormitory area to Kylin Interactive.Most of Kylin Interactive are young people, and most of them are from out of town. The rent in Donghai City restricts the entry of many talents from other places. Therefore, companies like Kylin Interactive that provide dormitories have naturally become the first choice of many young people from other places.Although the Qilin Interactive Dormitory has three bedrooms and one living room, and each bedroom is a fixed two-person room, it has become a favorite place for many young people.After all, the fees charged by this part of the dormitory park are not high. Kylin Interactive simply wiped out the rent and Internet fees, and the employees who live in only need to pay water, electricity and property fees.This part of the cost is a maximum of 300 yuan per month. Compared with the starting salary of Kylin Interactive, this part of the expenses is completely drizzle.

Since Kylin Interactive occupies one-fifth of the park, the east gate where Kylin Interactive is located is directly repaired to look like Kylin Interactive. Unexpectedly, this east gate named Kylin Plaza has become the symbol and signboard of the software park.With the move-in of Kylin Interactive, the originally deserted software park has also become lively. Now not only the first phase is full, but also half of the second phase has been recruited, so the third phase of the project is also on the agenda.Donghai City still welcomes smoke-free industries like the Software Park, especially the emergence of the Donghai Software Park has revitalized the entire southern suburb, making the southern suburb a third city center. This is a situation that everyone loves to see.

When Li Wei came to Kylin Network Entertainment, he asked the executives to prepare for a meeting. Since everyone had an advance notice and knew that Li Wei was dissatisfied with Kylin Video, the live broadcast business group was relaxed, while the video business group was worried.Although Li Wei's welfare and attitude towards employees are very good, everyone also knows that what Li Wei can't tolerate the most is employees who can't create value for the company.During the start-up period, Li Wei did the job of firing the entire business department for one day, so everyone was afraid that Li Wei would really drive the people in the video business group home to feed the children in a fit of anger.But when everyone went to the meeting room and saw Li Wei's calm expression, they breathed a sigh of relief.

Li Wei saw that everyone was almost down, so he got up and said, "To be honest, I have been busy with movies recently, and I have paid less attention to everyone. Kylin Video and Kylin Live have developed to the present, but there are some surprises. Contrary to my expectations. Basically, I am satisfied. Regarding Kylin live broadcast, I have no general opinion. I just hope that everyone will pay more attention to the user experience in the details in the future. In addition, it is related to pornography, violence, etc. monitoring. As for Kylin Video, I think there are still some places where the development is not satisfactory, so I need to explain something.”

As soon as Li Wei's words fell, the people in the Kylin Live Broadcast Business Group who were not worried at first were completely relieved, and the people in the Kylin Video Business Group who were a little relieved just now began to worry again. "First of all, now Kylin Video is mainly relying on self-made variety shows to drive user registration, and the main payment point is the large amount of copyright content we purchased. The content of some TV stations is concentrated on our platform, but this is not what I want. The simple answer is that the copyrighted content we can purchase can also be purchased by others, including cooperation agreements with TV stations. What are you doing , I’m working on it. In the future, these copyrighted content will definitely increase a lot in the bidding between you and me, so what should I do at that time? Is it richer than everyone else?

Secondly, in terms of self-made variety shows, I think we have reached a point where it will be more expensive to continue doing it. But now that our fingers are not balanced, the pressure to launch such a large-scale variety show is too great!I remember that at the beginning of the establishment of Kylin Video, I reminded everyone that what we want to do is not just a video website, but an online TV station.TV rating guarantees are nothing more than news programs, live sports, TV dramas and variety shows.Now the sports live broadcast has been taken away by Kylin Live, and the news programs have been taken away by Kylin.com. The only things we can do with Kylin Video are TV dramas and variety shows.But look at what are these web dramas you make? "

It's rare for Li Wei to complain about these online dramas, and thanks to everyone's comparisons, it doesn't seem that TV dramas are so special.Also because everyone is comparing bad dramas, online dramas have become synonymous with "low-cost bad dramas".

"Variety shows only attract primary users, that is, registered users; the video content that can attract advanced users, that is, paying users, is still TV dramas. Everyone has a research report on the website. At present, the most concentrated place for our paid users of Kylin Video is TV dramas. channels, followed by movie channels, then animation channels, and finally variety channels. Therefore, self-made excellent TV series is our best way out. I hope that at least half to two-thirds of our income is used for self-made excellent TV series or variety shows, the rest is the cost of purchasing other copyrighted content.”

Everyone understands what Li Wei said.But the problem is that no good production company is willing to provide exclusive TV dramas to video sites.From the perspective of TV companies, TV stations are the best customers.Therefore, in the TV drama production circle, the top TV dramas are closely followed by the TV stations, and only those TV dramas that are so crudely produced that even local TV stations are unwilling to buy will be the turn of the video websites to purchase.Sometimes it’s not that the video sites can’t afford the money, but that the actors and sponsors of TV dramas think that the exposure on the Internet is limited, and they must be on TV to meet their expectations.Therefore, even if it costs more than the TV station, it is only a network broadcast, and the network must be two hours later than the TV station.

After listening to these complaints, Li Wei said: "In this case, why don't we lead the production of a TV series? Are we short of money? Are we short of a production team? What we lack are scripts and actors. If there is a lack of scripts, Why don't you contact Kylin Film and Television or Li Wei Studio? We don't lack scripts! If there is a shortage of actors, you can also contact us. Are you still worried that no one is willing to perform? You can compile a data for the actors on the Internet exposure Our brokerage company, I believe they are not stupid and will agree. Even if there are some first-line actors who don’t like our exposure, it’s okay, we can find second-line actors. Let’s build a reputation for self-made online dramas first, Are you still worried that there are no outstanding actors and excellent production teams to join?"

Li Wei took out his own script and threw the outline for everyone to circulate.

"There is still a difference between online dramas and ordinary TV dramas. First of all, the broadcast cycle of online dramas is different from that of ordinary TV dramas. Weekly broadcasts and daily broadcasts are not suitable. The best way is to shoot all at once, and then on shelves."

The broadcasting frequency of Li Wei is summarized by Netflix, because the interest of netizens is generally only 3 minutes. If you play daily or weekly broadcasts for them, the possibility of the episodes hitting the street is too great.However, netizens have a high proportion of impulsive consumption. If they think the first episode is good, they will usually order the whole episode.Of course, the premise is that the cost of the complete works is not high and the quality is acceptable.

"Because we have to put it on the shelves for viewers to watch at one time, it is best to limit the length of the webcast to 10 to 13 episodes. In this way, even if you watch it all at once, you can play at home for a day at most."

It is the limit for netizens to watch a TV series in one day's leisure time. If they watch it day and night or take a few days to finish it, it is estimated that [-]% of the audience will abandon the TV series.

"Because of the short length of our webcasts, drama conflicts must be very concentrated. It is a basic requirement to ensure one climax or even several climaxes in one episode. At the same time, the editing of each webcast must be fast enough. Mother-in-law and mother-in-law dramas and family ethics dramas are absolutely inappropriate in the era of web dramas!"

The script Li Wei took out this time is "Newsroom", which is actually a traditional TV series.It's just that the pace of this drama is fast enough, so Li Wei plans to test the waters on the online platform.In addition to the fast pace, the style of this drama can be described as "high-end and high-end", which can easily make the audience of the webcast feel "superior".

Why overseas dramas on the earth plane can be popular in China, apart from the fact that they are really well-produced, there is also the so-called chain of contempt for watching dramas.Those who watch British dramas despise those who watch American dramas, those who watch American dramas despise those who watch Japanese dramas, those who watch Japanese dramas despise those who watch Korean dramas, those who watch Korean dramas despise those who watch Hong Kong and Taiwan dramas, and those who watch Hong Kong and Taiwan dramas despise those who watch domestic dramas... Li Wei is like If we want to establish an atmosphere of "watching online dramas and despising watching traditional dramas".

After explaining the relevant matters, Li Wei announced the adjournment of the meeting.When he came out of the software park, Li Wei found himself blocked by a group of entertainment reporters.Li Wei never expected his whereabouts to be seen by other staff in the software park and posted on his social media, so the reporters who had been waiting for Li Wei's response simply came to the software park to block Li Wei.Li Wei knew that if he didn't say something today, it would be impossible for him to leave.

So Li Wei responded: "Our cooperation with China Film Group is a purely commercial cooperation. This cooperation has been recognized by both companies, so there are no weird things like your imagination. Any investment is risky. , I dare not say that if the China Film Group invests in us, we will make a steady profit. But I still have some guarantees, that is, investing in me is definitely much safer than investing in other filmmakers who only brag on social media. As for how much profit this investment can bring to China Film Group, then I can only advertise, please pay attention to our big animation movie "Transformers"! Thank you!"