Bright Star Road [Entertainment]

Chapter 339 Toys.game.cartoon.

Li Wei, who returned to Donghai City, immediately began to work on the character design of "Transformers". Basically, Autobots use cars as their transformation objects, while Decepticons use airplanes as their main transformation objects.Of course, there are some special robots such as Sonic.In addition to character design, world view setting is also very important.Li Wei abandoned many unnecessary side plots, such as the conflict between Starscream and Megatron.Li Wei was too lazy to set the interior of the Decepticon robot as "scheming", but simplified it to Megatron as the leader of the Decepticon robot, but although Starscream is the main combat force of the Decepticon robot, he is not loyal enough; Rather than setting Starscream as the leader of several major factions within the Decepticons.In addition to Decepticons and Autobots, there are also some neutral robots born before the Battle of Cybertron.For these robots, Li Wei used dinosaurs as the main deformation objects.

Li Wei did not expect to turn "Transformers" into an epic work similar to "Galactic Heroes" or "Lord of the Rings". To put it bluntly, this work is still aimed at children.Too complicated settings will give children a sense of distance from the work, and at the same time, even children who have entered the pit will definitely not be able to remember those complicated settings.In addition to character design and world view setting work, Li Wei also commissioned the prop production staff of Kirin Group to make several models of Transformers, and also asked the special effects studio to study and produce the demonstration animation of Transformers transformation.

"Dear colleagues, this is the 'Super IP' - 'Transformers' plan that we will launch next year!" Li Wei demonstrated the transformation animation of Transformers in the meeting room, and at the same time took the temporarily made Transformers model. Come out, "In addition to live-action movies, the whole plan also includes TV animation, theater animation and OVA, as well as stand-alone games, mobile games, online games, game models and other peripherals."

Li Wei split "Transformers" into four major aspects: film, television, games and others.Movies are mainly live-action movies, which are the most important means of publicity for this IP, mainly to attract the attention of passers-by; while TV animation, theater animation and OVA animation are long-term cultivation of the audience of this IP; as for games and peripherals, it is to attract The core powder is purchased.Originally, Li Wei was also thinking about it. Now that live-action movies have been launched, do we still need to start theater animations and OVA animations?But he soon discovered a problem, the live-action movie circle is mainly the three-dimensional fans of this work, while the Two-dimensional fans are still loyal to theatrical animation.As for the OVA animation, this is actually a work that only core fans will buy.

Generally speaking, OVA animation is mainly produced for two reasons.One is that the ratings of TV animation are not ideal, but the purchasing power of the core fans is not bad, so the production company gave up the TV broadcast and directly produced it in the form of video tape or DVD; the other is that the ratings of TV animation are so ideal that the screenwriters I had to create a sub-plot to satisfy the audience's imagination, and the sub-plot could not be shown in the TV animation of the main plot, so it was broadcast in the form of video tapes, DVDs or video websites.Compared with TV animation, the production accuracy of OVA will be much improved, but there is still a gap compared with theatrical animation.

"If this Transformers toy is sold as a toy, the children will probably go crazy, right? Especially boys." He Zhao saw the main selling point of this IP in terms of peripherals at a glance.

Of course, Li Wei has experienced Hasbro's ability to make money. Just one Transformer, not to mention the various series that are divided into cartoons and movies, in terms of levels alone, they are divided into seven levels.The simplest level [-] and level [-] are sold to primary school students, basically they cannot be deformed or can only be easily deformed; the slightly more complicated levels [-] and [-] are for middle school students, they can be deformed, but the difficulty is not great; At the fifth level, the deformation difficulty is completely simulated, and there are various accessories at the same time; while the sixth and seventh levels are completely collectibles, not only expensive, but also have limited sales from time to time. .

However, Li Wei in this life decided to copy Hasbro's marketing method. This kind of toy sales model covering all ages is simply the magic weapon for making money.Even Li Wei is still thinking about whether to learn from Bandai's Gundam series, but the Gundam even dares to sell its paint, weapons and accessories separately!Just change the painting and add a few inexplicable weapons, it is a limited edition, and the price is so high that fans are speechless.

"Not only toys, but after this IP is known to everyone, their badges can be sold for money!" Song Hengqing added.

In this regard, Li Wei said that this is indeed the case. Many car lovers in later generations love to replace the badges of their cars with the logos of Autobots or Decepticons.Compared with the Japanese Itasha, which is full of two-dimensional characters, this is another kind of low-key Itasha, right?

"Now our job is to immediately acquire a toy company and let them produce our Transformers." Li Wei ordered, "In addition, we also need to acquire an animation production team, we want to produce a TV animation version of "Transformers" .At the same time, we will shoot the live-action movie at the same time. If nothing else, the live-action movie will be released in the summer. I hope that by the time the live-action movie is released in the summer, the TV animation will have been aired for at least a season. In addition to the interaction between TV and movies, we also need to achieve 'video game interaction'. I estimate that it may be too late to produce stand-alone games, so the goal is to focus on mobile games. Our goal is to release two live-action movies simultaneously. Mobile games. Both of them focus on fighting, but one combines cards and targets mass players; the other combines simulation management and targets core players.”

The card fighting version of "Transformers" is naturally based on "Onmyoji", and obtains Transformers for fighting by collecting the fire sources of Transformers. At the same time, different Transformers have different occupations; while the fighting version "Transformers" is relatively complex, a bit similar to "Clash of Clans".Players form their own Transformers troops by building different factories and collecting different materials, and then form alliances or conflicts with other players.Card games are relatively difficult to learn, so they attract passer-by players and collect money at the same time; while operating games is relatively difficult, mainly for die-hard fans, to increase their stickiness to "Transformers", making money is not important, word of mouth and Coverage is what matters.

"I found that the difference between your theatrical animation and live-action movies is that there will be human allies in live-action movies?" He Zhao said.

"Yes, otherwise I would just make theatrical animation directly, why do I need to make an extra live-action movie?" Li Wei explained, "And I plan to cooperate with the National Film Company and use their funds to shoot the live-action movie." Li Wei knew that the selling point of the "Transformers" live-action movie was actually special effects. In addition to computer special effects, all kinds of explosion special effects and speed car special effects would cost money.Li Wei's studio can't afford such a high-cost production at present, so it is necessary to win over a cooperative production company.Li Wei hopes to get the support of the National Film Company and complete the task at the same time.

"That's really not easy. It's completely different from the previous films produced by China National Film Corporation!" Xie Geng joked, "It's like a celebrity who has always followed the line of a literary girl suddenly becomes a muscular man. This is not a style. Ordinary transformation."

"It depends on their choice. If they don't invest, we can postpone the live-action movie." Li Wei said with a smile, "Anyway, we can use TV animation and theater animation to bring about a boom in merchandise sales, and then use The income from peripherals will raise capital for future live-action movies. Besides, games are also a tool for making money! I really don’t worry about money here, but I’m just worried that I can’t raise so much money quickly in a short period of time. I just want to know , are they willing to take the bait?"

After the regular meeting of Li Wei's studio, Li Wei asked Amanda to get in touch with the National Film Company.After Li Wei got the non-disclosure agreement, he sent the outline of the script, and then Li Wei returned to the office and started to deal with his own affairs.

At this time, Li Wei received a call from Zhou Xiao, "It's confirmed, my mother's surgery will be scheduled for next Tuesday." Zhou Xiao said on the phone.Zhou Xiao was very happy that his mother was finally able to undergo surgery.Although the risk of the operation is relatively high, it also means that my mother can survive for a long time after the operation.

During this period of time, Zhou Xiao was still very worried, deeply afraid that if his current physical examination data failed, he would be removed from the surgical preparation list.After more than a month of preoperative preparation and examination, the final examination results finally allowed Zhou Xiao's mother to enter the operation list from the reserve list.Although the operation was only the first step, Zhou Xiao was still very excited.

"The operation is expected to take six hours. You can come over when it is more convenient for you."

"Don't worry, what I promised you will definitely be fulfilled." Li Wei said.Although Li Wei didn't stay with Zhou Xiao all the time, he could get the hospital's examination reports and cases at the same time.

While Li Wei and Zhou Xiao were chatting on the phone, the National Film Company was also discussing Li Wei's film outline and marketing draft.It has to be said that as a non-professional and ancient film company, National Film Company is indeed not suitable for the modern film industry.But fortunately, there are still some people of insight here. They keenly feel that Li Wei's movie has a very high probability of being a blockbuster.But at the same time, they are also dissatisfied with Li Wei's non-division of copyright, which is completely feeding others with their own money.

"We initially approved the script, but the distribution plan in the later stage cannot be like this." Huang Ya, the president of National Film Corporation, said, "Xu Yili, you continue to negotiate with Li Wei. First, the copyright of the film must be shared equally by both of us; second, he must promise Produce three series of movies for us within five years; finally, increase the exposure of various government departments without affecting the movies. ——Xu Yili, I know your initial negotiations were very unfriendly, but I hope that the next Negotiations can represent our sincerity. If you negotiate, the co-producer of this film will sign your name."

"Boss Huang, I understand! I will fight for it!" Xu Yili showed a surprised expression at this time.

According to the usual situation, for the films that the National Film Company participates in, the producer is generally signed by Huang Ya, and the producer is signed by the manager of Xu Yili's department.If I can win the signature this time, then my work resume in the film industry will undoubtedly look much better.Becoming a real Producer, not other LineProducers, is the goal of every employee here!Once you become a real producer, your own resume will undoubtedly be a highlight.