Bright Star Road [Entertainment]

Chapter 281 Football.passionate.Young Man.

Although women are the main readers of magazines, the main market of manga magazines is on the male side, especially young men aged 15 to 25 are the basic subscriptions for manga magazines.Not only comic magazines need to develop this market, but most brands also hope that magazines can develop this market.Although boys tend to be rational consumers, their brand loyalty is much higher than that of women.In particular, the main market for high-priced consumer goods such as automobiles, real estate, and 3C products is men, so they are all willing to cultivate young men as potential consumers of their brands.If any magazine can break into this group, then the future advertising potential is endless.Therefore, Li Wei's positioning of Kylin Manga is to focus on the young male market based on "Weekly Shonen Manga", and at the same time assist "Monthly Girl Manga" and "Monthly Youth Manga" to expand horizontally and vertically.

But what kind of comics young boys like, no one in this plane can say clearly.But Li Wei, who has experience in the earth plane, knows that comics about passion, success and friendship are always the favorites of young boys.Which boy has never been a sophomore?Isn't the so-called second-year middle school boy just a person who is full of enthusiasm and runs forward for success?For them, friendship is the most important thing, and there is nothing that cannot be abandoned for friendship.

Therefore, adventure, combat and sports have become the three gold medal themes of juvenile comics. Every year, countless excellent works are born from these three themes, making countless men and women obsessed with it.In order to make "Weekly Shonen Manga" an instant hit, Li Wei also completed the work outline and character setting for these three major themes.As for the detailed outline and the direction of the plot, that is the business of the magazine editor and cartoonist.

Compared with the other two themes, sports is undoubtedly the safest.Therefore, Li Wei specially prepared the outlines of four sports comics, corresponding to the current popular sports genres.

As the number one sport in the world, Li Wei will not let it go.Unlike the Earth plane, Huaxia on the Water Blue Star plane is doing very well in football.There are corresponding competitions for elementary school group, junior high school group, high school group, university group, social group and professional group.That's why Li Wei dared to throw out the outline of "Captain Football" to the editorial department to refine, otherwise the outline of the real earth plane would not be able to be translated into Chinese.

In addition to football, basketball, as a sport that is suitable for all ages and does not require too much space, has been competing with football for the position of the leader of ball games in China.As the classic "Slam Dunk", it is natural not to give up. "Captain Football" and "Slam Dunk" mainly serve male readers, but Li Wei does not think that girls will completely reject "Weekly Shonen Manga".You must know that the hot-blooded themes in juvenile comics can kill both men and women, and the friendship between boys will be interpreted as "basic love" by girls, so juvenile comics are also extremely popular in the girl market.

So in order to take care of the girls, Li Wei took out "The Prince of Tennis".A group of beautiful boys is enough to seduce the eyes, and when sweating on the field, the corners of the T-shirts are flying up at every turn, satisfying the girl's "killing must die" mentality; The female readers were so heartbroken that they tried to make up fan works one after another.

In addition, Li Wei also took out "The Soul of Chess".Like the Earth plane, Huaxia is also the birthplace of Go on this plane.However, to Li Wei's regret, chess games such as Go are not so popular in China.The reason why Li Wei admires chess games is that chess games can greatly promote the overall situation and logical reasoning.The overall situation and logical reasoning are very important to everyone, especially those who are in business and management. This is a basic quality that cannot be acquired at all.

In addition to sports, the rest of the adventure and combat classes can easily be labeled as "violent" and "bloody", and then incur the duties of the PTA.However, Li Wei also has many ways to evade, and although the fighting genre is full of fist-to-body content, there are also many derivative themes that can be used. "Saint of the Goddess", "Legend of Armor", and "Tiangong Zhanji" are all fighting comics, but they deliberately put them in an overhead world, and at the same time they don't pay much attention to authenticity in fighting.Although these three are well-known comics, Li Wei only took out "Tiangong Zhanji" to test the water.

In addition to this so-called fantasy combat comics, Li Wei also produced mecha combat comics.Inevitably, the "Gundam" series and the "Transformers" series will come out to compete.The reason why Li Wei brought out the two series at one time is that on the one hand, there are too many related works of the two series; on the other hand, the derivative development of the two series has been very mature on the earth plane.The two series can easily be developed into cartoons, and then made into theatrical animations or live-action movies. The most important thing is that the derivative toys of these two series are diamond mines!It can be said that the future Kirin Culture Group will be able to live happily with the income from the derivative toys of these two major IPs.For boys, Gundam models and Transformers toys are the best toys for teenagers.

After getting the fighting themes, the adventure themes are so easy to find.First of all, "One Piece", the number one migrant manga, besides, the outlines of "Dragon Ball", "JOJO's Bizarre Adventure" and other comics were also tossed out by Li Wei.After Qilin Club got Li Wei's thick stack of manga outlines and settings, it was discovered that this person who said he wanted to change the world of manga is really not just talking.

Li Wei didn't care about the surprised eyes of the editors at all, but said: "The remuneration we pay comic authors is very high, so high that even illustrators may not have such a price. But the money we pay is rewarding, of course. , You can’t make money just by relying on comic magazines.”

Li Wei did not intend to sacrifice the readability of the magazine to increase the page number of advertisements. That is not what a virtuous cycle comic book club should do. "Our payment is obtained through copyright derivative development. In the simplest terms, for popular As far as comics are concerned, the benefits of booklets are very high. Everyone knows that when we publish magazines, we have already proofread and typeset the comics themselves, so there is almost no labor cost for publishing booklets. The additional remuneration is also limited, and the rest is naturally our profit. Especially for those classic and popular comics that can be sold for a long time, after we publish the single volume, we can also release the collector's edition and library edition to make money again. The collector's edition is It is sold to fans, while the library version is aimed at those novice manga lovers or passer-by fans. In addition to single volumes, rare books and library books, animation production is also a big profit for us. There are advertisements for animations on TV stations Divided, and then made into BOX and sold to fans is another income. At the same time, as long as the animation is popular, we can also develop OVA, theatrical version, and even live-action movies to make money. Finally, don’t forget, image licensing is also an income .”

On the earth plane, Disney's animation film companies and even theme parks are losing money (or making small profits), but why does Disney throw money into this bottomless pit year after year?Quite simply, a single image authorization makes Disney billions of dollars a year.What's more, although theme parks don't make money, the catering services and authorized stores in theme parks are huge profits!The same is true of Li Wei's plan. Comics don't need to make money, and even animation and movies don't need to make money. The real profit point of Qilin Club lies in authorized development.

"Attention everyone, the Gundam and Transformers outlines I provided can be made into a series of toy sales! There are also a lot of income from the figures of those comic characters. Finally, our sports comics can be completely combined with sports Brand cooperation to develop a joint brand is all money! Please rest assured that I will recruit and build the best business development team to escort everyone."

Li Wei first conquered these editors with content, and then used some unheard of business methods to make everyone worship.Li Wei believes that the reason for the rapid decline of Guoman after the golden age is not the decline of cartoonist skills or changes in readers' tastes, but the fact that the comic industry has been played to death.It is impossible to keep the comics industry evergreen by relying solely on comic magazines and comic publishing.Only after comics, animations, games and peripheral development are all included, the comics industry can go on.In fact, just like the primary and secondary industries, deep processing has higher added value.

Under Li Wei's description, all the editors of Kylin Club suddenly felt that there was a golden road inlaid with diamonds and precious stones in front of them.As long as there is money, what kind of cartoonists can't be found?As long as the magazine is willing to pay to support the author, the author's creative ability is unlimited.Although Li Wei emphasized that "Weekly Shonen Manga" is oriented to readers' tastes, there are really unpopular masterpieces that can be transferred to "Shounen Manga Extra" for serialization.If it still doesn't work, the Kylin Society also has the Kylin Manga Network to accept it.In the same way, authors who are starting at Kylin Manga.com can go to "Shounen Comics Plus" to test the waters first, and after they become popular, they can transfer to "Weekly Shonen Comics" to experience the taste of "manga Shura field".

But things have to be done slowly. In addition to boy manga, shoujo manga and youth manga, there are actually children's manga and lady manga that have not yet been developed.In addition, light novels, which are derivatives of comics, are also waiting for Li Wei's development.In short, in Li Wei's view, the future of Kylin Club is still worth looking forward to.

After Li Wei left Qilin Club, he received a call from his secretary's office, saying that Wang Ya, the president of New Century Publishing Group, planned to ask him to have a good chat.Li Wei knew that Wang Ya couldn't hold on anymore.But since you want to discredit yourself, you must pay a certain price.

In fact, Li Wei has long taken a fancy to the commercial publishing company under the New Century Publishing Group, which is an old publishing company established over a century ago.Its strength lies in its cooperation with domestic newsstands, supermarkets, and retail stores, and it can push books and magazines to the most basic retail outlets.Because of this, New Century Publishing Group can firmly sit on the throne of the top five domestic publishing groups.

Li Wei knew that it was impossible for New Century Publishing Group to give up his favor, but he could force New Century Publishing Group to sell some shares to himself, so that his Kylin Club could also get on this distribution line.Otherwise, only through the postal line and the mail order line established by itself, the sales volume of Qilin Club's magazines is very rare.It doesn't mean that if you are delicious, everyone must come to eat. What is important now is that you not only have to be delicious, but also make it convenient for customers to eat.Therefore, Li Wei must let the magazines of the Kylin Club have the greatest exposure and distribution, otherwise the Kylin Club will easily appear and disappear quietly like other magazines.

To be continued...