Bright Star Road [Entertainment]

Chapter 272 is released.Shock.new plan.

As soon as the awards ceremony of the Pearl International Film Festival was over, Lin Xiang and the main personnel of Qilin Films took a private plane and returned to Donghai City overnight.With the blessing of the Golden Pearl International Film Festival Golden Rose Award and the Silver Rose Award, the distribution department of Kylin Films has already started to take action, preparing to fully promote the film in Kylin Cinemas.

At present, Kylin Cinema Management Company has three cinema lines, one is the mainstream cinema line, which is mainly aimed at first-tier cities, provincial capital cities and other important cities, and mainly shows the current key movies and first-run films; Cities and relatively developed large towns generally show some second-run movies or some classic old movies, taking the cheap route; the last one is the art house theater circuit, which shows art movies.

Different from the other two theater lines, the Art House theater line is not large in scale, mainly concentrated in university towns or communities with a strong cultural atmosphere in first-tier cities, and in cities with a relatively high concentration of universities or cities with traditional art heritage .At the same time, the theaters of the Art House theater chain are generally single-screen theaters, or at most two to three theaters, and each theater only has more than a hundred seats.When Kylin Cinemas established the Art House Cinemas, many theater management companies believed that Kylin was committing suicide.

However, after two years of operation, the fixed attendance rate of Art House Cinemas is above 50%, which is much higher than the 30% attendance rate of general cinemas.At the same time, Art House will punish some small and medium-sized local film festivals or exhibitions, so the profit rate of the theater chain is actually the highest among Kirin theater chains, and it can also be ranked among the top five in the country.Therefore, under the stimulation of art theater chains, other theater chain management companies also opened art theater chains one after another, but they found that instead of making money, they lost money.

After all, the art film market is only so big, and whoever enters first will naturally grab the largest share.Besides, Art Youth is quite nostalgic. Art House worked hard to find films from all over the country and show them to everyone regardless of the cost when there were no films to watch. Naturally, everyone can’t easily say that it’s not a betrayal.Besides, young artists also have circles. This circle is used to watching movies here, and then go to the coffee shop outside the theater to sit and chat. This is already a living habit.

Of course, what Li Wei didn't tell everyone is that these cafes are also invested by him, and the coffee here is definitely much more expensive than Papa Xing's.But literary youths are still flocking to it, because the coffee here is freshly ground and brewed. You can ask for coffee beans from Colombia or Indonesia; you can also ask for milk from New Zealand or Switzerland; Can not drink milk, there is fresh soy milk can be replaced.At the same time, there are French pastries, Belgian chocolates and Spanish candies here. Why don't you come here to show your style?

According to the original plan of Kirin Films, although the film was shot by its own boss, the money scene of this film is really not favored.Therefore, everyone decided to release it on a small scale in Jindian theaters, then transfer to our theaters to extend the screening time, and finally put it in the art house as the bottom of the box.But now the boss’s film is different. The Pearl International Film Festival has won the three awards of best film, best director and best screenwriter. Even if such a film is really a stream-of-consciousness art film that ordinary audiences can’t understand , I also feel that there is a large audience to watch.This is the spirit of blind obedience and leadership awareness. As long as opinion leaders say something very good, it is your problem if you don't understand it.So "Redemption" is like this. An excellent film recognized by the Pearl International Film Festival is not a problem with the director, script and audience. It is only the fault of your audience if you don't understand it. It is a problem of your low appreciation level.No audience is willing to admit this, so the film's first-week box office is basically not a problem.But whether it can last for a month like ordinary movies is not certain.

But "Redemption" is not a particularly obscure movie, it's just a non-commercial movie with a slow pace and not enough cool points.If you want to talk about the integrity of the plot and the depth of thought of the movie, "Redemption" is definitely a good work.Therefore, although this film did not conquer ordinary audiences, for film lovers and film art lovers, this film is completely a magic film.And on the film review website, some viewers even said that Li Wei can "enchant the gods" with this film.Li Wei was still very embarrassing about the first half of this comment, but the second half made Li Wei's face black.Because the audience was worried that Li Wei's next movie would not be "godly" enough, but the destruction of the godhead would not be worth the loss.Although Li Wei has a dark face, Li Wei sneered deep in his heart, after I make art films again, I will scare you young literary youths to death with commercial films.

With the production experience of "The Real World" and "Redemption", Li Wei set up his own Li Wei Film Studio to serve him, and gradually gained scale.Since this studio is affiliated with Kirin Film Group, there is no need to set up special effects department, distribution department and other cost-consuming departments. Therefore, after producing two films, Li Wei Film Studio is actually very profitable.Li Wei, who hadn't thought of making money at all, except for keeping the production cost of the next film, the remaining money was directly distributed to the studio members as a bonus.There are not many members in the studio, so even the aunt in charge of cleaning received a big red envelope of [-] yuan.When the news spread, it aroused the envy and hatred of many people, and they all asked if they were still recruiting.

"The next movie will be a sci-fi theme, which belongs to family ethics." Li Wei announced the new production plan in the studio.

Since 100% of the equity of the studio belongs to Li Wei himself, basically the so-called production meeting is led by Li Wei.It's just that Li Wei is not the kind of person who doesn't listen to opinions, so the producer's memory actually became a brainstorming activity for everyone to help repair Li Wei's production plan.Originally, many people in the studio thought that Li Wei would get involved in the production of commercial films. After all, the company's honor was almost achieved. Among the domestic production companies, Li Wei Film Studio was the leader of the third camp, and it was also an independent production company. the boss.But this time Li Wei not only did not transform as everyone expected, but continued to run on the road of niche movies.As for science fiction movies, I am afraid that there has not been a movie of this kind in the past ten years in China, right?Family ethics film?About 20 years ago, it was still a popular genre. Recently, this genre is basically used by professional directors to practice their skills when they graduate.

Li Wei naturally also saw everyone's puzzled eyes, and Li Wei explained, "I know everyone thinks that after we have two excellent movies as a base, we should be able to test the waters in commercial movies. But the problem is that everyone really thinks Is our popularity enough? We are only a production company in the third camp. How much production fee do you think we can borrow from the bank? And is there any large company willing to sponsor us? Or, how much advertising can we receive? At the very least, which city is willing to give us a tax refund? Or at least give us administrative support?

You may think that I am rich, or Kylin Films is rich.However, we are an independent production company. If we always rely on blood transfusions that do not conform to commercial rules, then what is the value of our existence?In my opinion, if we didn't win all the top prizes in the three major film festivals, everything would be an illusion!Now that we have the Golden Rose Award, we will work hard towards the Golden Deer Award at the Shengjing Film Festival and the Golden Tripod Award at the Yanjing Film Festival!

Well, the literary script of the story has been completed, and then the storyboard and storyboard are almost done.Let’s read the story first, and if you have any comments, you can mention them on the spot!Our goal is to be either the best or the most profitable! "

Everyone thought that Li Wei's sci-fi movie was about fighting aliens or robots, but the content of this script was beyond everyone's expectations.According to everyone's judgment, this is a movie with great promise.Although this is a sci-fi theme, the whole movie discusses human nature and family, which is the favorite theme of major film festivals.And in the end, the movie is still a very touching tragedy. This kind of movie that "destroys valuable things for people to watch" is not only the best, but also a topic of discussion that film critics and masters like.The important thing is that the whole movie does not have visual special effects that cost a lot of money as imagined.Except for a few exterior scenes, most of the rest of the content can be set up and shot in the studio, and they are all indoor scenes.

"Mr. Li, I have to admit that this will be a film that can not only win awards but also win box office." The art director of the studio said.

There is no blood, no foul language, no sex and violence in Li Wei's whole movie, so it is completely a popular to protected movie, very suitable for the whole family to watch.And Li Wei wanted this effect, despite the fact that the Disney company in the parallel plane always shoots all kinds of warm movies, basically they can't win the box office championship.But people win because the movie viewing base is large, and after the first round of theaters is broadcast, it can last for more than half a year in the second round of theaters, and it can be broadcast on major movie channels without worrying about time slots and lock codes.So in the end, Disney's movies make more money.

"The question now is, where do we find such a child actor who can act!" asked another.

This is a question of throwing cold water on it. Similar to the Earth plane, the Water Blue Star plane is actually very worrying about the cultivation of child actors.In many countries with developed film and television, such as Japan and the United States on the earth plane, child actors are trained separately.There are special training institutions for child stars, and there are also special brokerage companies for child stars.They will not only train the acting skills of child stars, but also arrange various performance opportunities, from stage plays to commercials, to film and television dramas.Child stars gain experience through a lot of practical opportunities, and at the same time, the survival of the fittest.When they reach the right age, the child star agency will transfer their management contract to an ordinary actor agency, and the child actor will also transform into an ordinary actor.This is different from actors with professional backgrounds. They have more experience, but they are easily restricted from acting.

At present, Aqua Blue Star only has trainee institutions under the major idol brokerage companies, and they will train a small number of child actors.It's a pity that most of these child actors' acting skills are only trained for stage plays or idol TV dramas, and they are far from the level of film actors.Li Wei also felt that this problem was a headache, so he had no choice but to go to the Qilin Art Training School to look for it.It's just that the Kirin Art School is similar to the trainee institutions of major idol management companies. If the seedlings with good acting skills are sent to major art middle schools, they will enter major art schools in the future, and finally enter the entertainment industry as a professional actor.

But anyway, maybe this is the only chance, right?

To be continued...